Day - 1 internship

        

WHAT IS MARKETING

Marketing is the process of identifying, understanding, and satisfying customer needs and wants through the creation, communication, and delivery of value.

 

 

TYPE OF MARKETING

·       Offline marketing

·       Online marketing

 

 

OFFLINE MARKETING

                                        Offline marketing refers to all marketing strategies and activities that are carried out without the use of the internet. It involves traditional methods of reaching customers face-to-face or through physical media.

 

ADVANTAGES OF OFFLINE MARKETING:

• Reaches people who are not online.
• Tangible and memorable (physical items like flyers).
• Good for local or regional promotion.
• Builds trust through face-to-face interaction (like in-store promotions

 

 

OFFLINE MARKETING METHODS IN THE 1990S:

1.    Newspaper & Magazine Ads

o   Businesses placed ads in daily newspapers, weekly magazines, and local publications.

o   Popular way to reach large audiences.

2.    Television Commercials

o   A powerful and expensive method.

o   Used by big brands to reach national or regional audiences.

 

3.    Radio Advertisements

o   Common and affordable way to promote products.

o   Often used for local business promotions.

 

4.    Billboards & Hoardings

o   Large printed advertisements placed along roads, highways, and in cities.

o   Used for products like soft drinks, cars, movies, etc.

 

5.    Pamphlets, Flyers & Brochures

o   Handed out in public places, inserted into newspapers, or mailed directly.

o   Cost-effective for local marketing.

 

6.    Posters & Wall Paintings

o   Especially common in India.

o   Used by political parties, cinemas, educational institutes, etc.

 

7.    Direct Mail

o   Letters, coupons, or catalogues sent directly to people’s homes.

8.    TV Sponsorship & Celebrity Endorsement

o   Celebrities promoted brands through TV or posters (e.g., cricketers in cola ads).

9.    Telemarketing

o   Phone calls made to potential customers to promote products or services.

 

10     Events & Exhibitions

• Brands used trade shows, fairs, and local events to showcase products

 

Online Marketing Types (Digital / Internet-based)

These types use the internet, mobile apps, or electronic platforms:

1.    Digital Marketing

2.    Content Marketing

3.    Social Media Marketing

4.    Influencer Marketing

5.    Email Marketing

6.    Affiliate Marketing

7.    Search Engine Marketing (SEM)

8.    Search Engine Optimization (SEO)

9.    Inbound Marketing

10.Mobile Marketing

11.Viral Marketing

12.Drip Marketing

13.Online Video Marketing (e.g., YouTube ads)

14.Pay-Per-Click Advertising (PPC)

15.Webinar Marketing

16.Online PR (Public Relations)

17.E-commerce Marketing

18.Remarketing / Retargeting

 

📇 Offline Marketing Types (Traditional / Non-digital)

These are non-internet, physical-world methods:

1.    Traditional Marketing

2.    Print Marketing (flyers, newspapers, magazines)

3.    Television Advertising

4.    Radio Advertising

5.    Billboard / Outdoor Advertising

6.    Event Marketing

7.    Direct Mail Marketing

8.    Word-of-Mouth Marketing

9.    Cold Calling / Telemarketing

10.Door-to-Door Marketing

11.Retail / In-Store Marketing

12.Guerrilla Marketing

13.Experiential Marketing

14.Field Marketing

15.B2B & B2C Marketing (can be offline too)

16.Cause Marketing (if done through offline campaigns)

17.Green Marketing (offline eco-friendly product promotion)

18.Relationship Marketing (via offline customer service, loyalty cards)

 

 

Online Marketing Types (with Examples)

Type	Explanation	Example
Digital Marketing	Marketing through digital platforms	Google ads promoting a mobile phone
Content Marketing	Creating useful content to attract users	A blog about skin care tips by a beauty brand
Social Media Marketing	Promotions via Facebook, Instagram, etc.	Instagram posts by Zomato about food deals
Influencer Marketing	Using popular online creators to promote	A YouTuber reviewing Mamaearth products
Email Marketing	Sending offers/newsletters by email	Amazon sending product suggestions to your inbox
Affiliate Marketing	Paying others to promote your product	Blogger links to a dress on Myntra, earns a commission on sale
SEO (Search Engine Optimization)	Improving visibility in search engines	A travel agency’s website appears top when searching “best Kerala tours”
SEM (Search Engine Marketing)	Paid search ads on platforms like Google	A paid Google ad for MBA coaching classes
Mobile Marketing	Promoting via mobile devices	Flipkart push notifications about sales
Viral Marketing	Creative content that spreads fast	Fevicol’s funny ads shared widely on social media
Drip Marketing	Series of messages sent over time	A course site sending emails over 7 days with study tips
Online Video Marketing	Using platforms like YouTube for ads	A Samsung ad before a YouTube video
Webinar Marketing	Hosting live online sessions	A stock broker hosting an online investment workshop
Remarketing	Showing ads to past website visitors	Visiting a shoe website, then seeing their ads on Facebook

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📇 Offline Marketing Types (with Examples)

Type	Explanation	Example
Traditional Marketing	Old-style promotional methods	TV ads, newspaper ads
Print Marketing	Flyers, brochures, newspapers	A real estate brochure distributed in apartments
Television Advertising	Ads shown on TV channels	Surf Excel ad during IPL match
Radio Advertising	Promotions via radio	JioMart offer announced on FM radio
Billboard / Outdoor Advertising	Large posters in public places	Coca-Cola billboard on highway
Event Marketing	Promotions through events or exhibitions	A car company showcasing at Auto Expo
Direct Mail Marketing	Sending letters, flyers to homes	A local school sending prospectus via post
Word-of-Mouth Marketing	People recommending products	You tell a friend a bakery makes the best cake
Cold Calling / Telemarketing	Direct calls to promote something	A bank calling to offer a credit card
Door-to-Door Marketing	Salespeople visiting homes	Amway or Eureka Forbes salesperson at your door
Retail / In-store Marketing	Promotions inside stores	Buy 1 Get 1 banners in clothing shops
Guerrilla Marketing	Creative, surprising street-level promotions	Flash mob dancing for a new app launch in a mall
Experiential Marketing	Allowing customers to experience the product	Nescafé giving free coffee samples in malls
Field Marketing	Salespeople promoting in person	Dettol promoting hygiene in schools with samples
Relationship Marketing	Long-term customer engagement	Shopper Stop loyalty cards and birthday offers
Cause Marketing	Supporting a social issue	₹5 from every T-shirt goes to a charity for education
Green Marketing	Promoting eco-friendly practices	Brand highlighting use of recycled packaging on product labels

 

 

On-Stage Marketing

• Meaning: These are the marketing activities that customers or the public can directly see or interact with.
• It’s the “performance” – what the company presents to the outside world.

 Examples:

1.    Advertisements (TV, print, online ads)

2.    Social media posts and influencer collaborations

3.    Sales promotions and product demos

4.    Brand packaging and displays in retail stores

5.    Customer service interactions

6.    Sponsorship events, trade shows, or press releases

 

Off-Stage Marketing

• Meaning: These are the internal marketing efforts that are not directly visible to the customer but are essential to support on-stage activities.
• It’s the “backstage” – planning and strategizing before public execution.

🔹 Examples:

1.    Market research

2.    Product development

3.    Marketing strategy planning

4.    Content creation and editing (before publishing)

5.    Data analysis of customer behavior

6.    Training marketing/sales staff

7.    Budget planning for campaigns